If you are not a regular consumer of fashion, you may not recognise the names Pranay Jaitley and Shounak Amonkar. However, you’d certainly recognise the brand that Who Wore What When has come to be.
Although they are popularly known for their work as celebrity stylists, the arenas where the creative geniuses of these two mavericks shine brightly, is their editorial work, and the campaigns that they create. Case in point would be the numerous projects they have undertaken for the label Falguni Shane Peacock.
As for styling celebrities, you’ll often see Vidya Balan, Kalki Koechlin, Radhika Apte, Jim Sarbh, Rajkummar Rao, Vikrant Massey and a plethora of other major celebrities, in ensembles that they have created.
How does one come up with one divine looking outfit after the other and what does the future of celebrity styling look like in the “new normal?” This is exactly what we ask the two, in a free-wheeling…