Now that weed has been deemed socially acceptable by pop culture and society at large, celebrity involvement in the cannabis industry is at an all time high. As this burgeoning new market continues to evolve, serious ventures from passionate celebrity stoners are beginning to eclipse brands or collabs where a celebrity (who may not even smoke) simply slaps their name on a preexisting strain and calls it a day.
Currently, here are the ways celebrities are involving themselves in the cannabis industry. From celebrity-owned canna-brands to celeb-branded weed products, check out the current state of this sparkly new intersection where weed meets the stars.
Tommy Chong’s Cannabis
One of a few weed endeavours the world’s first cannabis celebrity is currently working on, Tommy Chong’s Cannabis (formerly Chong’s Choice) features products like sublingual THC strips, CBD energy shots, sleep tinctures and more. His products are available in all legal states, and the brand…