Before the internet took over and Instagram models and YouTube personalities became household names, there was another revolution that determined how people achieved fame in the United States.
A generation ago, people needed to be in movies to get into the spotlight, then came Paris Hilton, Nicole Richie and Kim Kardashian, “it girls” who appeared to be famous for being famous. It didn’t happen by accident; the women and their advisors plotted their path to fame down to each manicure and lunch outing.
Watch “20/20: Sellebrity – The Go-To Girls” on Sunday, Sept. 27 at 8 p.m. ET on ABC
Jason Moore was Hilton’s manager in the early 2000s.
“The first time I was really introduced to her, I saw a real-life Barbie,” he told “20/20.” “That’s what intrigued me: If Barbie breathed air and went to the bathroom, what would she be like? What would this brand actually be?”
The blonde bombshell was an heiress to the Hilton hotel fortune. But at a young age, she started making…
