The company’s premise is simple. Allow fans to bid for shared screen time with their favorite TikTok celebrities, and it’s one that’s attracted the attention of a few of the platform’s stars with several million followers.
The company was able to hook 3,000 users with one post from Anna Shumate, a TikTok star with 6.5 million followers who goes by the handle of “annabananaxdddd,” according to the company’s founder, Cole Mason.
PearPop’s platform works by letting TikTok celebrities set a price for sharing screen time. They can accept bids and preview the content to approve to make sure it’s aligned with their persona on the platform. The payment is made through Stripe and the software verifies payment. Once paid, the celebrity posts the shared screen video.
“We built it for the…