Shopping for high-end apparel & accessories fell out of fashion when the COVID-19 pandemic struck.
Sales of personal luxury goods could drop by up to 35 % this year, says Bain & Co., with the market not recovering to pre-pandemic levels until at least 2022.
After which time, the sector will gradually strengthen again to be worth a potential $386 billion dollars by 2025.
Many in the global industry were quick to adapt, with brands like Chanel and Burberry using their supply chains to produce hospital gowns & masks for frontline health workers.
United fashion front
In the UAE, and marking the first-of-a-kind campaign in the region, The Arab Fashion Council, The Dubai Health Authority and The Dubai Design District created a joint initiative called #AThread4Cause.
The goal of the project is to give back to the local community by supporting designers in producing diffusion lines of protective-wear.
Dubai-based Filipino couturier Michael Cinco, along with his workforce of 120, participated in…