In a key complement to our Women in Remarketing and Women in Auto Finance franchises, Auto Remarketing is proud to celebrate our second annual Women in Retail awards, a program sponsored by CarGurus.
With these awards, we specifically recognize leaders on the retail side of the auto industry, including honorees from dealerships, dealer groups and third-party providers/vendors.
We spotlight these honorees in the Oct. 15 issue of Auto Remarketing, which includes Q&As with each recipient of the award. Next up is Melanie Borden, vice president of marketing at Celebrity Motor Cars, LLC.
Auto Remarketing: What was your path to working in automotive, and what do you enjoy most about the industry?
Melanie Borden: Growing up I did not say, ‘I want to be an executive in a car dealer group,’ but I probably should have!
I started with the auto industry in my early 20s working for ADP Dealer Services, now called CDK Global. During my tenure there, I…