Illinois-based distributed gaming operator Accel Entertainment has entered into an exclusive agreement with DFS and sportsbook operator DraftKings this week.
With immediate effect, Accel’s more than 2,300 video gaming locations across the entire state of Illinois will promote exclusive DraftKings content and programming across all Accel marketing channels, including in-location digital display screens, to drive awareness of and retention for sports betting among its loyal player base.
The collaboration, said Accel, brings the “leading player in video gaming in the United States” together with the only US-based vertically integrated sports betting operator.
“Accel is thrilled to join forces with DraftKings, the most innovative and recognizable sports betting brand,” said Andy Rubenstein, President and CEO. “Our agreement with DraftKings enables Accel to significantly expand our reach, not only in the locations where we already operate, but also with new…