sports Entertainment Group (EEG) announced that it has entered into an agreement with sports and live entertainment company AEG to become the official esports tournament provider for the LA Kings of the National Hockey League and LA Galaxy of the Major League Soccer. This is a new category for the LA Kings and LA Galaxy and the company’s first partnership with an MLS and NHL team.
“This is the first big U.S. push for our tournament platform, a key component of our Three Pillar Strategy for growth,” commented Magnus Leppaniemi, SVP of Esports for GMBL. “The LA Kings and LA Galaxy are highly acclaimed teams, and we are incredibly proud to be a part of their ongoing success.”
Under the terms of the agreement, brokered by AEG Global Partnerships, EEG will exclusively host branded tournaments for the LA Kings and LA Galaxy on its Esports Gaming League (EGL)…