Almost everything about Feld Entertainment is big.
The company’s monolithic, 580,000-square-foot headquarters in Palmetto rises dramatically over the horizon on a stretch of U.S. Highway 301. Giant gold letters proclaim “F-E-L-D.”
In the lobby, there’s a tire big enough to take a nap in. The Monster Jam monster trucks parked inside are not far from the glittering, 250-pound elephant blankets that once adorned Feld’s largest performers in the now-retired Ringling Bros. circus.
The most sprawling part of Feld’s business, though, is the touring apparatus that usually produces around 3,500 shows annually in 75 countries. In February, the company behind Disney On Ice, Sesame Street Live and Marvel Universe LIVE! had 25 tours on the road, packing big venues with big crowds eager for big spectacles.
By mid-March, the coronavirus had fully hit, and big was suddenly bad.
The live events industry halted completely. Feld Entertainment CEO Kenneth Feld was in the boardroom when the call…