MARNIFESTO: MESSAGE OF FREEDOM SENT ’ROUND THE GLOBE
Marni creative director Francesco Risso avenged the coronavirus lockdown with his latest collection, sending 48 newly created looks to the four corners of the Earth, where friends and collaborators of the fashion house donned them for a film montage.
The resulting project, dubbed ‘’Marnifesto’’ and presented virtually during Milan Fashion Week, put the clothing on streets and in homes from Los Angeles to Paris, Detroit to Dakar, London to Tokyo — answering a question that often hangs in the air after runway shows: Who would wear this, and where?
So a man wearing a leather jacket hand-painted graffiti-style showed up in a convenience store, and woman in a half black-half white coat stops to tap keys on a shopping mall piano and a youth walked city streets in a mirror version of a striped basketball shirt. In the finale, players — not models — stand on traffic islands in garments linked by striping details.