The multi-product gaming operator more than doubled the likelihood of sports bettors to play casino during H1
ack in March, in what was the beginning of the pandemic, Optimove published a blog post with tips for gaming operators based on an early analysis of gaming trends amid the outbreak of COVID-19. These tips were actually put to work when Optimove’s Professional Services team partnered with Central European betting operator, Fortuna Entertainment Group, to mitigate the impact COVID-19 had on its sports betting players. The joint effort led the company to more than double the likelihood of sports bettors to play casino during H1 2020.
With sports being a significant portion of its business in key markets, Fortuna Entertainment Group turned to Optimove’s Strategic Services team following the closing of the leagues around the world due to the pandemic…