When Fred Piccolo steps into the Governor’s Office Monday for his first day as communications director, he’ll be taking the reins at a low point in the Governor’s public image.
After enjoying months as one of the nation’s most popular Governors, Gov. Ron DeSantis‘ approval rating has tanked throughout the year. Meanwhile, COVID-19 is claiming the lives of an increasingly higher number of Floridians each day, and blame is falling on the Governor for reopening too quickly and refusing to issue a mask mandate.
Stepping into the Governor’s Office during the pandemic “is daunting, definitely a challenge,” Piccolo said. But he is armed with four years of experience taking an aggressive approach to communications for outgoing House Speaker José Oliva and former Speaker Richard Corcoran, spearheading the narrative through social media.
“The story that Florida can tell here is a relatively good…