When you walk into Elite Sports Cards and Comics on the Chicago’s North Side, sports cards are everywhere – inside display cases, on counters, behind counters, in boxes… And owner Ronnie Hollway is having trouble keeping them in stock.
“It has been traumatically busy, and it’s hard to keep product on shelves, so I’m trying to buy as much as I can just to accommodate the customers and make sure that we have it for them,” Holloway said.
It’s a welcome change for Holloway, who’s been involved in the sports card industry for three decades. When he started in the industry, business was booming. Then, for a number of reasons, it took a nose dive for many years. But lately, it’s been brought back to life.
“It’s very exciting,” said Holloway. “We haven’t had this since the 1990s, since the Bulls were making that run.”
Over the last few months, Holloway has seen sales rise quite a bit, but people aren’t just spending their money at local stores. People are breaking the…